WTF Moire




About Client
WTF Market is a one-stop entertainment market held in big cities in Indonesia as a platform for entrepreneurs to showcase their creative and innovative products. Moiré was the theme for a WTF Market that was held in Tunjungan Plaza, Surabaya in March 2016. We chose Moiré based on the name of the event itself: We The Future.
About Project
Vargo Kitchen’s menu extends from European to Asian cuisines, focusing on delivering a delicious modern taste. Our challenge here is to bring sophisticated designs to the whole brand. This includes logo, illustrations, publications and mural. Using illustrations as our main elements, we created simple yet elegant gestures and expressions in very limited colors — black, white, and yellow, with a bit of red. As seen on these imageries, Vargo Kitchen is inspired by a rustic industrial concept and delivers a cozy space for young people to hangout over a cup of cofee or a good meal.