Scissor Hand
About Client
Scissorhand is a barbershop located in Serpong area. Together with Mutualist, Scissorhand reinvented its own brand face from having outlets under different names into one integrated brand. Scissorhand takes pride in being a man and celebrates it through making men look their best.
About Project
Scissorhand’s new face can be seen through the style of the logotype and the lines of the illustrations; rough, jagged lines that represent masculinity and inspired by the old times where dressing like a gentleman. To Scissorhand, as seen on the customers, looking sharp is always in style. We toned this style down to give a touch of modernity, cleanliness, and to deliver the message that Scissorhand is the go-to barbershop for gentlemen at any age.
