About Project
The triangle pattern was derived from a stylized initials of Alphabeth’s owners: Robert, Beth, and Thomas — from that, we also got them the chevron logo.
About Client
Alphabeth is a gelato cafe located in Barito, Kramat Pela. A good place for all ages to hang out, Alphabeth offers a tranquil, cool, refreshing atmosphere in the middle of the crowded South Jakarta. We put an emphasize on simplicity and modernity for its visual identity for these qualities.
