About Client
Alphabeth is a gelato cafe located in Barito, Kramat Pela. A good place for all ages to hang out, Alphabeth offers a tranquil, cool, refreshing atmosphere in the middle of the crowded South Jakarta. We put an emphasize on simplicity and modernity for its visual identity for these qualities.
Brand Identity
About Project
The triangle pattern was derived from a stylized initials of Alphabeth’s owners: Robert, Beth, and Thomas — from that, we also got them the chevron logo.
Design Director
Graphics
Year
Dionarta Santoso
Gabriella Buntoro
Grammy Angkoso
2017
