The Supper

Smack My B*tch Up is the third single from The Prodigy’s album titled The Fat of The Land. This 1997 British electronic song was vigorously controversial and shifted the eyes of many electronic music lovers for years. Despite the fact that the song has controversial lyrics and violent graphics, Smack My B*tch Up succeeded and became 1 of the 10 best-selling albums in the history of XL Recordings. 17 years after the release, we had a privilege to pay a tribute to The Prodigy, particularly this track through image making.

Project: Smack My B*tch Up - XL. Recordings
Design Director: Andre Aditya Manggala
Illustrator: Andre Aditya & Dionarta Santoso
Exhibited: D&AD London 2015

The development for Smack My B*tch Up began when some deliveries were chosen by our creative team. The first one is through a poster that interprets the atmosphere of this song through strokes, hand pressure, and colors. The second delivery is animated; it represents the energy of the music through timing, framing, gestures, and movements.

These artworks use colors such as olive green, honey orange, canary yellow, and salmon pink to bring up the excitement and energy of Smack My B*tch Up. Experimental techniques also boost the whole package, enabling us to deliver the message and convey to the audiences properly.

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The Supper

Smack My B*tch Up is the third single from The Prodigy’s album titled The Fat of The Land. This 1997 British electronic song was vigorously controversial and shifted the eyes of many electronic music lovers for years. Despite the fact that the song has controversial lyrics and violent graphics, Smack My B*tch Up succeeded and became 1 of the 10 best-selling albums in the history of XL Recordings. 17 years after the release, we had a privilege to pay a tribute to The Prodigy, particularly this track through image making.

Project: Smack My B*tch Up - XL. Recordings
Design Director: Andre Aditya Manggala
Illustrator: Andre Aditya & Dionarta Santoso
Exhibited: D&AD London 2015

The development for Smack My B*tch Up began when some deliveries were chosen by our creative team. The first one is through a poster that interprets the atmosphere of this song through strokes, hand pressure, and colors. The second delivery is animated; it represents the energy of the music through timing, framing, gestures, and movements.

These artworks use colors such as olive green, honey orange, canary yellow, and salmon pink to bring up the excitement and energy of Smack My B*tch Up. Experimental techniques also boost the whole package, enabling us to deliver the message and convey to the audiences properly.

Previous Project

Next Project

SEE MORE PROJECTS