Sariayu Reseller Campaign

Being a pioneer in the Indonesian beauty scene, Sariayu is one of Indonesia’s favorites when it comes to cosmetics. Sariayu captures the essence of what it is like to be Indonesian woman. This time Mutualist had an honor to cooperate with Sariayu to create a campaign that persuades Indonesian women to jump into the beauty bandwagon by being a reseller.

Project: Sari Ayu Reseller Campaign
Design Director: Andre Aditya Manggala
Illustrator: Ryan Oktaviano
Photographer: Dionarta Santoso
Year: 2017

We reach our target audiences by creating three characters that represent the beauty of Indonesian women, from the lifestyle, the fashion choices, even to the diversity in skin tones. Since Sariayu is a beauty brand, we ought to use pretty and simple visuals. We created these characters based on our observations of women around us around the age of 20-35, from students to housewives. Through motion graphics, we communicated the steps on how to join Sariayu as a reseller and the benefits of it.

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Sariayu Reseller Campaign

Being a pioneer in the Indonesian beauty scene, Sariayu is one of Indonesia’s favorites when it comes to cosmetics. Sariayu captures the essence of what it is like to be Indonesian woman. This time Mutualist had an honor to cooperate with Sariayu to create a campaign that persuades Indonesian women to jump into the beauty bandwagon by being a reseller.

Project: Sari Ayu Reseller Campaign
Design Director: Andre Aditya Manggala
Illustrator: Ryan Oktaviano
Photographer: Dionarta Santoso
Year: 2017

We reach our target audiences by creating three characters that represent the beauty of Indonesian women, from the lifestyle, the fashion choices, even to the diversity in skin tones. Since Sariayu is a beauty brand, we ought to use pretty and simple visuals. We created these characters based on our observations of women around us around the age of 20-35, from students to housewives. Through motion graphics, we communicated the steps on how to join Sariayu as a reseller and the benefits of it.

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