Alphabeth

Alphabeth is a gelato cafe located in Barito, Kramat Pela. A good place for all ages to hang out, Alphabeth offers a tranquil, cool, refreshing atmosphere in the middle of the crowded South Jakarta. We put an emphasize on simplicity and modernity for its visual identity for these qualities.

Project: Alphabeth Gelato
Design Director: Dionarta Santoso
Graphics: Gabriella Buntoro, Grammy Angkoso
Photographer: Dionarta Santoso
Year: 2017

The triangle pattern was derived from a stylized initials of Alphabeth’s owners: Robert, Beth, and Thomas — from that, we also got them the chevron logo.

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Alphabeth

Alphabeth is a gelato cafe located in Barito, Kramat Pela. A good place for all ages to hang out, Alphabeth offers a tranquil, cool, refreshing atmosphere in the middle of the crowded South Jakarta. We put an emphasize on simplicity and modernity for its visual identity for these qualities.

Project: Alphabeth Gelato
Design Director: Dionarta Santoso
Graphics: Gabriella Buntoro, Grammy Angkoso
Photographer: Dionarta Santoso
Year: 2017

The triangle pattern was derived from a stylized initials of Alphabeth’s owners: Robert, Beth, and Thomas — from that, we also got them the chevron logo.

Previous Project

Next Project

SEE MORE PROJECTS